Subscriptions
FirstClub Product Case Study
Case Study Overview
Product strategy and analytics study of a lifestyle membership model, evaluating subscription onboarding, retention loops, and user engagement programs.
Focus Areas & Skills
Subscription ModelingRetention LoopsCustomer Value PropositionEngagement Strategy
Key Insights & Recommendations
- Mapped early user retention patterns to define core value-realization milestones within the first 30 days.
- Designed personalized reward milestones to increase repeat transaction frequencies and lower membership churn.