WealthTech
Groww Product Case Study
Case Study Overview
Wealthtech case study evaluating micro-investing onboarding, mutual fund exploration engines, and retail user financial education loops.
Focus Areas & Skills
Retail Investing UXSimplified OnboardingProduct DesignUser Education
Key Insights & Recommendations
- Designed simplified onboarding steps to ease the conversion from basic savings to mutual fund SIPs.
- Proposed context-specific micro-learning blocks to explain financial terms directly on user dashboards.