TravelTech
MakeMyTrip Product Case Study
Case Study Overview
Conversion rate optimization case study focused on redesigning the hotel booking funnel, checkout flows, and guest selection interfaces.
Focus Areas & Skills
Funnel AnalysisUser PersonasA/B Testing StrategyUX Auditing
Key Insights & Recommendations
- Identified drop-offs in guest information selection screens through funnel audits and usability reviews.
- Designed wireframes for a progressive disclosure checkout flow to streamline hotel room bookings.